Articles

From Idea To Digital Product – An Overview

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Ideas have different levels of complexity from a digital product point of view. You can build a product that has a UX that is already common (marketplaces, e-commerce, travel search, search engines, etc). Or, your idea is a mix of existing UX and new UX. For instance, a marketplace for a new product type. Finally, your idea and product are technologically innovative and there’s nothing comparable in the market yet. You’ll have to invent the wheel. Phase one: Idea to screen designs Whatever the complexity level, you’ll have to come up with screens for your digital product. That can be easy when there are lots of comparable products already in the market. You can take the top 5 and mix and match everything you see and like. In this phase, we typically want screen sketches (aka mockups aka wireframes) that describe the UX....

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A Cole Street client: Outsourced team members are more productive!

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I was having lunch with the CEO of a long time Cole Street startup client. We discussed many things, including how he manages his team. His CTO originally hired one of our developers ‘for a few months’ right after they raised a Series A with several VC firms. The rationale was that outsourcing was temporary until they hired a developer to be their employee. That’s now 2.5 years ago, and they’re still happily working with our developer! The CEO confessed to me that he used to manage 150 employees at a large tech company, and the experience was excruciating. There were warring factions between architects and senior developers, between departments, and he was stuck in the middle, constantly having to seek common ground, wasting not only his time, but the time of the entire workforce. He argued that with remote team members, you...

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The Future of Startup Development Outsourcing: Bulk buying by VC’s and accelerators

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A big shortage of developers With the current worldwide shortage of developers, startups struggle to attract talent. In the US, the Bay Area and New York City are acting as a magnet, attracting any developer from inside of the US, leading to a vacuum in the rest of the country. But this source has been largely tapped out. H1-B visa sponsorship is another source, although highly constrained by Congress. When I recently spoke with a startup founder in San Francisco, she told me the following: “San Francisco based developers increasingly ask for salaries of $200,000 per year and upwards. We’re willing and able to pay this, plus stock options. But they still prefer to work at Facebook. So we added some perks, like table football, a Playstation, and free dinners. But even that’s not enough anymore. We’re in a situation where we...

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Software development outsourcing for startups: the why’s and the how’s!

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Startups often outsource parts of their development. There are a lot of reasons why this is done. We’re going to take a look in detail at some of the why’s and the how’s.

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How to choose your web agency

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First step - your needs – take a close look Are your needs more focused on design, on development, or on media buying? Do you buy mobile ads? Do you need to charm bloggers in your industry? Questions like that hugely define your choice. For instance, if you work in a luxury market, your design needs are extremely important, and you’ll need designers that can project a high end brand. If you are an online consumer focused service, your needs will be more UX than design talent in your agency.

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